The Marker
With a marker, we shine a spotlight on what matters most - just like a real highlighter. It provides clarity, high recognizability, and a strong visual presence.
At Wacker Neuson, we focus on three key brand promises: We make our customers future-ready, support efficient construction sites, and foster empowering partnerships. The Marker helps us make these messages visible and get to the heart of the added value of our solutions.
Use
We use the marker exclusively to highlight what is truly important to our customers. This could be, for example, a key message in a block of text, the most important technical feature of a machine, or a key metric - the focus of the highlighted text is always on the added value for the customer.
Design
The marker is available in yellow and white and can be used in single-line or multi-line formats.
Yellow Marker - basic version
White marker - we use it exclusively on a yellow background
The Marker Illustrations
There are also several illustrations available in the brand’s style, such as arrows, smileys, and exclamation points. They add emotion, personality, and enthusiasm to our communication and make it even easier to experience the brand.
Use
Marker illustrations are useful wherever messages need to be conveyed in a way that is easy to understand, eye-catching, and consistent with the brand - for example:
- in presentations and PowerPoint templates
- for social media posts
- in event and trade show communications
- as supplementary graphic elements in campaigns and marketing initiatives
Design
The marker illustrations are available in yellow and white.
Yellow - Basic Version
White - used exclusively on a yellow background
The Brand Messages
Powerful Messages for Wacker Neuson: With 15 concise brand messages, we get right to the heart of what our brand stands for. They convey our three core brand promises - efficient construction site, empowering partnership, and future readiness - in a clear, understandable, and compelling way.
Designed in a marker-style, the messages create high brand recognition and stick in the memory. As ready-to-use graphics, they can be easily integrated into existing marketing materials, ensuring a consistent, eye-catching brand presence across all channels.
Download
All graphics and icons are available for download here.