Service icons

These icons are designed for the identification of specific services. Next to / underneath the pictogram stands the respective designation of the service. The service icons are available for download in their respective versions in the Media Pool.

Academy

E-Store

Financing

Maintenance

Rental

Concrete Solutions

EquipCare

Insurance

Genuine spare parts

Used Equipment

Three versions have been developed for different applications, which are displayed below (sample Financing). The version "closed" is to be used primarily.

Closed with the service title to the right.

Separated with the service title underneath.

Symbol only with the service title in the local language in corporate font underneath.

Special graphic lettering

The special graphic letterings are intended to highlight specific product features. They are available for download in their respective versions in the Media Pool under the keyword „special_lettering“.

  • dualpower
    - ​​​​​​​the option of operating the machine by diesel drive or electro-hydraulic aggregate.
  • easylock
    - quick exchange system for excavators.
  • vds
    - for products with Vertical Digging System.
  • zero tail
    - for excavators with zero tail (rear overhang).
  • zero emission
    - for the labeling of emission-free products; the negative variant may only be used on green background.
    - the "e" is used as a design element for zero emission communication

Further special graphic letterings

  • German Engineering
    - quality lable for sales support.
  • WOW
    - title of a medium to communicate promotions in Europe.
  • Anniversary symbol
    - text and country colors are to be adapted to the respective anniversary.

 

Maschine illustrations

Machine illustrations are used for the graphic representation of the product variety and are available for download in their respective versions in the Media Pool under the keyword "illus".

Colored version

Version on grey background colored white

Version on white background

Infographics & feature illustrations

Infographics & feature illustrations clarify features, functions or characteristics of a product. Infographics are available for download here in the Media Pool and feature illustrations here.

  • They can be displayed on a white or light gray background.
  • In print media, they are displayed in a grid and have angular edges.

Infographic/illustration
On gray background (0/0/0/13)

Infographic/illustration
On white background