One company – 3 product brands
The company can look back on a 175-year history. The Wacker Neuson Group in its present form was created in 2007 by the merger of Wacker Construction Equipment AG and Neuson Kramer Baumaschinen AG. Weidemann GmbH was acquired in 2005 by Wacker Construction Equipment AG, Kramer-Werke GmbH in 2001 by Neuson Baumaschinen GmbH. On 18 February 2009, the company will be transformed into a European public limited company (Societas Europaea) named Wacker Neuson SE.
The Wacker Neuson Group markets under three product brands:
Strategy 2030
Our identity as a company is anchored in our Strategy 2030. It encompasses the self-image of the Wacker Neuson Group as well as strategic perspectives, the Group's vision, mission and purpose.
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- Light Equipment Market Leadership
- zero emission Solution
- Time to market and innovation
- Americas Growth Strategy
- Asia and Low-regulated Markets
- Digitalization and Automation
- Cost, Operations and Footprint Optimization
- Aftermarket and Services
- Sustainability Actions
- Best Company to work for
Vision
Our innovative solutions drive technological change.
We place our customers at the heart of everything we do: From our broad and deep application know-how and engineering excellence to our open interfaces and smart business models.
Purpose
We make a strong contribution to sustainable construction and agriculture.
Our innovative solutions for the construction and agricultural sectors benefit society and the environment. Zero emission is the key driver here.
Mission
We make our customers more productive than anyone else in the market.
We maximize efficiency to help our customers become more profitable. We deliver uncompromising quality to allow our customers to work more safely. We connect with our customers and speak their language to simplify their daily workflows.