Colors

  • In the merchandising department, the defined layout colors are always used.
  • Exceptions in the form of custom colors are permitted exclusively for collections targeting specific audiences. The size of the collection should not exceed 10% of the total product range. Individual items in custom colors are not permitted.

Logo usage

  • In the merchandising sector, the standard logo, including the claim, is always used.

Standard logo, positive and negative

  • Due to the specific characteristics of certain backgrounds - such as textiles and synthetic fibers - or if the color gradient in the figurative mark cannot be visually represented or cannot be rendered with sufficient quality due to the printing, embroidery, or weaving process, the use of the colored 2D version is recommended.

Logo in 2D version, in color, positive and negative

  • For cost or aesthetic reasons, the single-color version in black, light gray, or tone-on-tone can be used as an alternative in these cases.

Logo in 2D version, single-color, positive black & negative light gray

2D version of the logo, single-color, example of a tone-on-tone application

Don'ts

Color versions of the logo, as well as a fully filled-in “W” in the figurative mark

  • The figurative mark can also be used as a design element in merchandising; see Logo/Exceptions here

Bildmarke als Gestaltungselement

  • When using the logo on particularly narrow promotional materials, the narrow logo version may be used instead; see Logo/Exceptions here

 

Logo narrow

  • In exceptional cases, only the figurative mark may be used, for example, if an item has a very small or round branding area, or if the item is used across multiple brands. In such cases, the additional display of the full logo may be omitted.

Figurative mark