Kramer as a quality manufacturer should not only be perceived by the price, so the focus in the offer communication is also on the presentation of the most important product advantages and the technical data.

 

Price presentation

• Prices are displayed right-aligned and labelled with a horizontal highlighter bar.
• The currency symbol (€) appears after the amount.
• Amounts are rounded, numbers after the decimal point are not displayed.
• Prices are always displayed with a thousands separator.
• Prices and promotional prices do not differ visually, but in the case of promotional prices the term is listed below the figure.