Ads & Banners Basics

  • The yellow communication module contains a headline & subline, ad text, URL, isolated product image and logo.
  • In the case of online banners, the call to action button can also be placed here and the URL can be left out.
  • The alignment of the text in print ads is right-justified and the logo is always placed at the bottom right.
  • With online banners, all information in the communication module is centered.
  • Both in-action images and isolated product images, illustrations and graphics can be used for the image area.
  • The width and/or height of the respective format is divided into halves, thirds or quarters as required and thus defines the size of the image area and the communication module.

Background colors

  • Communication module: RGB 255/213/17, CMYK 0/15/94/0
  • Image area: RGB 242/242/242, CMYK 0/0/0/7

Call-to-action button for online-banners

  • Rectangular button
  • Adjusted to the size of the text
  • color: RGB 84/84/84, CMYK 0/0/0/80

Examples print ads

Print ads format 65 x 185 mm

Max. 6 illustrations and isolated product image

In-action image and isolated product       image

In-action image without isolated product image

Print ads format 185 x 65 mm

Max. 6 illustrations and isolated product image

In-action image and isolated product image

In-action image without isolated product image

Print ads format DIN A5, 210 x 148 mm

Max. 6 illustrations and isolated product image

In-action image and isolated product image

In-action image without isolated product image

Print ads format DIN A4, 210 x 297 mm

Example online banner

Online banner format 300 x 250 px

Online banner format 160 x 600 px

Online banner format 600 x 100 px

Online banner format 728 x 90 px

Print adds and online banners for zero emission

  • The color of the communication module is zero emission green and the font is set negative.
  • The zero emission special graphic lettering can be used as head line, sub line or as additional layout element.
  • The size of the graphic is variabel. When used as additional layout element the width should be set according to the Wacker Neuson logo.

Example zero emission print ads

Print ad DIN A5, 210 x 148 mm

Online banner format 300 x 250 px