Wacker Neuson, as a quality manufacturer, does not want to be perceived on the basis of price. Also in the offer communication is the focus on presenting key product benefits and technical data.

Nevertheless, there are a few design elements that visually distinguish offers (special promotions) from classic product communication and from pure price communication (no offers; list price):

Price representation

• Instead of the currency symbol (e.g. €), the currency abbreviation (e.g. EUR) is used. It is placed in front of the amount. 
• Prices are always displayed with the thousands separator.
• Empty digits after the decimal point are represented by a dash (currency bar): ,-
• Numbers after the decimal point are displayed in superscript.

Normal price indication (= list price)

Price indication for promotional labeling

Price indication for promotional pricing with strike price

Price indication in table text with/without promotion labeling