Building colors
A neutral color design is used at all Wacker Neuson Group sites, i.e. color-reduced and -calm. The basic colors added should not be supplemented by any other bright colors, such as yellow, green or red.
If one would like to create accents in the exterior area, this succeeds by the use of the different gray tones, e.g. windows, entrance doors in traffic gray 7043.
| Preview | RAL Farbe | Application examples |
 | Deep black, 9005 | Components |
 | Traffic gray, 7043 | Aluminum windows, sectional doors |
 | Window gray, 7040 | Door panels |
 | White aluminum, 9006 | Facade / Sandwich elements outside / Blinds/ -boxes outside / Attica |
 | Light gray, 7035 | Door frames, secondary beams and steel parts inside, wind bracing, plinth surfaces for exposed masonry, foil roofing |
 | Grauweiß, 9002 | Grey white, 9002 |
 | White tones, depending on availability, e.g. 9003, 9010, 9016 | Suspended sheet metal ceilings, calbel ducts, sockets, walls |
Signage
Kramer's signage concept consists of signs for identification, long-distance effect, routing, communication of information and destination marking. In addition to the corporate design, the materials and design variants as well as standardized sizes are specified.
Logo and CD color light gray
The logo with claim is displayed on signs that are placed outside the site or serve mainly for identification and long-distance effect, such as monoliths, traffic signs, flags. An exception to this is facade signage, where the claim is omitted due to readability. Due to the different main colors of the target groups construction industry (rapeseed yellow 1021) and agriculture (patina green 6000), the signs at the Kramer site are displayed neutrally or on a light gray background.
Signage on the company's premises or inside buildings which is primarily installed for directions or information does not show the logo.
Languages
All Wacker Neuson Group locations with international public traffic, such as the plants, are to be marked bilingually, in the respective national language + English.
Colors and materials
| preview | paint RAL | foil | process colors CMYK |
 | 7035 Light gray | 100-428 crystal grey | CMYK 22 / 15 / 14 / 0, Pantone 427 |
 | 9003 Signal white | 100-10 white/ 751-010 |
|
 | 7043 Traffic gray | 100-706 dark grey / 751-073 | CMYK 68 / 56 / 52 / 32, Pantone cool grey 11 |
 | 9005 black | 100-12 black/ 751-072 | 0 / 0 / 0 / 100 |
*Since the gray value was defined based on the RAL value, it differs from the standard corporate design color.
Site equipment
For the design of print media for the POS, the corporate design guidelines apply as listed under Print media.
- An image spacing is used to visually separate images from each other better
- The formula for calculating the image spacing for formats larger than DIN A4 is: Edge distance / 6
- There is no image spacing adjacent to colored areas