zero emission presentation


As a marketing theme zero emission is clearly subordinate to the Wacker Neuson brand and should be perceived from the outside in such a way that all long-distance elements such as flags, buildings and all elements on the edge of a trade fair area are identified in the Wacker Neuson brand promise (logo + color yellow).

Here are some examples of how zero emission can be emphasized at the booth or as a theme:

Green zero emission banner

As the demo area often serves as a long-distance element, the outer border must be identified in the Wacker Neuson brand promise. Green zero emission banners may be used for the inner border of the demo area . If both zero emission and conventional construction machines are demonstrated on the demo area, zero emission banners should not be used for the inner border either.

Highlight areas on the floor

For additional highlighting, the areas of individual zero emission machines can be marked:

  • Floor stickers: green border or full-surface sticking of the floor, for outside with special outdoor stickers.
  • Green painted checker plate edges as border: these can easily be filled up with different coloured filling material, so that the contrast is even greater. As filling material, however, it is essential to use natural materials in line with the zero emission theme, such as wood chips, lawn, basalt chippings.
  • Green carpet: if the stand at indoor fairs is lined with carpet, the areas under the zero emission machines can be highlighted with a green carpet.
  • Lawn: At outdoor trade fairs it is a good idea to present the zero emission machines on grass. Attention: Lawn is - as usual at trade fairs - very maintenance-intensive and therefore cost-intensive.

Marking from above

For indoor fairs, another highlighting option is a green cube to be suspended from the ceiling. Please note that the remote effect is still guaranteed in Wacker Neuson colors.

Further possibilities for additional marking

  • zero emission pallet covers (can be ordered under www.wackerneuson-shop.com)
  • green pylons or roll-ups with zero emission lettering (can be ordered from www.wackerneuson-shop.com)
  • Labels or stickers with "e" or zero emission balloons from the current campaign to identify the machines