Fleet Basics
The fleet branding of Wacker Neuson consists of a promotional and a reduced branding.
The focus of the promotional branding is on the recognition of the brand. The logo is supported by the corporate design colors yellow and gray and the machine illustrations give an insight into the product range of Wacker Neuson. In terms of content, the fleet branding is limited to the most important contact information - URL and hotline. Further information are not planned for mounting on the vehicle.
The reduced fleet branding includes only a small logo sticker for the rear of the vehicle.
Both types of fleet branding can be supported by a Wacker Neuson license plate holder.
Promotional branding
- Basic color vehicles: white
- Vehicle categories: e.g. service vehicles, vehicles from sales representatives
Example service vehicle
Example company vehicle field staff
Reduced branding
- Basic color vehicles: all muted colors like white, black, dark blue, brown, silver and all shades of gray. Please also observe the specifications of the regional fleet policy
- Vehicle categories: e.g. management vehicles, vehicles from sales representatives
Colors
| Preview | Foil | Application |
 | Avery Gloss Yellow | Background |
 | Avery Gloss Dark Grey | Background, lettering logo |
 | 3M 50-12 | Font URL & hotline, claim logo |
 | 3M 50-10 | Machine illustrations |