Basics ads & banners

  • The standard CD specifications also apply to advertisements
  • Headlines and sublines are placed freely in the image in capitals and marked by a highlighter in the respective target group color
  • The color band is often used as a text area
  • The target group colors as well as light grey (CMYK 0/0/0/10) and dark grey (CMYK 0/0/080) are available as colors for the text areas
  • For ads with a lot of text, a color area can be used in addition to the logo module

Format 262 x 170 mm

Layout examples

Print ad Format 190 x 66 mm
  • Display with logo module and separate color area
  • The width is aligned with the column grid
  • The number of columns and width of the color area are not predefined and can be adjusted depending on the image format and text size
Print ad Format 223 x 154 mm
  • Display with color ribbon
  • Here the logo module is extended to the height of the format
  • Column division is not required
Print display format 160 x 600 px
  • Calculation of logo size and page margin according to CD
  • Logo size and type area almost match, but the special feature of the format allows the logo to be adapted to the width of the type area
  • Instead of a column division, the type area is divided into horizontal sections
  • The division of the image and color areas is based on the horizontal sections

Examples

Format DIN A5

Format 101 x 123 mm

Format 210 x 77 mm

Format 190 x 66 mm

Format 210 x 143 mm

Format 223 x 154 mm