Strategy

Strategy 2030

Our identity as a company is anchored in our Strategy 2030. It encompasses the self-image of the Wacker Neuson Group as well as strategic perspectives, the Group's vision, mission and purpose.

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Our Vision
Our innovative solutions drive technological change.
Our Purpose
We make a strong contribution to sustainable construction and agriculture.
Our Mission
We make our customers more productive than anyone else in the market.
Strategic perspectives
> 11 %
Ebit margin
4 billion €
Turnover
≤ 30 %
nwc
Strategic Levers
  1. Light Equipment Market Leadership
  2. zero emission Solution
  3. Time to market and innovation
  4. Americas Growth Strategy
  5. Asia and Low-regulated Markets
  6. Digitalization and Automation
  7. Cost, Operations and Footprint Optimization
  8. Aftermarket and Services
  9. Sustainability Actions
  10. Best Company to work for
Our Leadership Principles
Responsibility icon
We assume responsibility.
Respect icon
We believe in mutual respect.
Coaching icon
We act as coaches.
Developement icon
We continue to develop.
Success icon
We celebrate success.
Our Values
Reliability
Safety
Efficiency
Sustainability
Our Business Objective
Machines and solutions for construction and agriculture

Our Vision

Our innovative solutions drive technological change.

We place our customers at the heart of everything we do: From our broad and deep application know-how and engineering excellence to our open interfaces and smart business models.

Our Purpose

We make a strong contribution to sustainable construction and agriculture.

Our innovative solutions for the construction and agricultural sectors benefit society and the environment. Zero emission is the key driver here.

Our Mission

We make our customers more productive than anyone else in the market.

We maximize efficiency to help our customers become more profitable. We deliver uncompromising quality to allow our customers to work more safely. We connect with our customers and speak their language to simplify their daily workflows.

Wacker Neuson Group Ansprechpartner

Questions? Feel free to contact us!