KRAMER and CLAAS to end collaboration in telescopic handlers for the agricultural sector from 2018
“We have been working together for a decade now. The decision to end this collaboration was not easy for either party. However, the move will enable both companies to adapt their individual corporate strategies to dynamic market trends and capitalize on market opportunities. We are grateful to CLAAS for the many years of great collaboration,” explains Cem Peksaglam, CEO of the Wacker Neuson Group.
Kramer-Werke GmbH has been developing and manufacturing high-quality agricultural telescopic handlers for CLAAS at its site in Pfullendorf, Germany since 2005. CLAAS distributes the machines worldwide under the CLAAS SCORPION brand. The Wacker Neuson Group markets these telescopic handlers in the construction sector via its own sales organizations under the KRAMER and WACKER NEUSON brands.
From 2018 on, the two partners will be operating independently in these telescopic handler markets. The strategic alliance will continue until this time. On termination of the alliance, the Wacker Neuson Group plans to continue to execute its successful sales strategies and does not expect any significant impact on Group revenue and earnings.
The agricultural sector is already a key strategic market for the Wacker Neuson Group and will increase in importance. The Group already has a strong position in the agricultural wheel loader and telescopic handler segment through its WEIDEMANN brand, which has a long tradition in the sector. In future, the group aims to strengthen the WEIDEMANN brand by expanding the portfolio to include high-quality telescopic handlers with lifting heights of over 6 meters. This will also enable the KRAMER brand to offer its sales partners and customers an even more attractive and extensive range of wheel loaders and telescopic handlers under its green agricultural line.
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Kramer-Werke GmbH is a medium-sized manufacturing company that places great value on its own research and development. Compact wheel loaders, tele wheel loaders and telehandlers are sold under the brand name Kramer in the construction industry, agriculture, gardening and landscaping, municipalities, rental parks and recycling companies. All products made by Kramer are characterised by advanced technology and the highest quality. With the typical Kramer all-wheel steering, the company is a market leader in Europe. Kramer-Werke GmbH is an affiliate of Wacker Neuson SE.