Competitive strengths

The Wacker Neuson Group takes a leading market position with its business model, its three strong brands of Wacker Neuson, Kramer and Weidemann and its high quality product portfolio of construction equipment and compact construction machines.

We base this assessment on the following competitive strengths, as well as on others:

  • Leading market positions
  • Outstanding product quality
  • High level of technological and innovative expertise
  • High level of brand awareness
  • Own global sales network
  • Focused and flexible production and sophisticated logistics
  • Experienced management