Wacker Neuson SE: Kramer and John Deere form strategic alliance for the agriculture sector
Long-term sales collaboration for agricultural equipment
The agreement between Kramer-Werke GmbH, Pfullendorf, Germany (“Kramer”) and John Deere GmbH & Co. KG, Mannheim, Germany (“John Deere”) covers the sale of Kramer-branded compact equipment (known as the “green line”) for the agricultural market. This range of products is developed and manufactured at the Kramer site in Pfullendorf, Germany, and includes Kramer-brand compact, all-wheel steer wheel loaders (9 models), telescopic wheel loaders (4 models) and telehandlers (9 models). The portfolio also includes a large selection of attachments, accessories and spare parts.
John Deere does not offer any comparable machines and will therefore recommend Kramer as the preferred supplier of this kind of compact agricultural equipment to its strong, independent network of dealers. The collaboration will initially focus on Europe, expanding later to the CIS countries, North Africa and the Middle East. Both partners expect to unlock major benefits and synergies by meeting growing demand for material handling products in the agricultural market.
“With John Deere, we have secured the global leader in the agricultural sector as a strategic alliance partner. This win-win collaboration will support our expansion plans, helping Kramer to expand its position in the agricultural sector even more rapidly,” explains Cem Peksaglam, CEO of Wacker Neuson SE. “Thanks to the additional business we will grow faster with Kramer, especially in markets where John Deere holds strong market positions.”
“Kramer is one of the leading manufacturers of compact wheel loaders and telescopic handlers in Europe. This exclusive partnership is an extremely important strategic move for us. We are confident it will enable us to offer our sales partners in the agricultural sector access to compelling products that perfectly complement our own portfolio. Kramer’s loaders are a perfect match, reflecting our commitment to cutting-edge technology and outstanding quality,” adds Markwart von Pentz, President, Agriculture & Turf Division – Europe, CIS, Asia, Africa and Global Tractor Platform.
To consolidate this long-term strategic collaboration, John Deere plans to become a shareholder in Kramer-Werke GmbH.
John Deere is an innovative provider of agricultural technology with one of the world’s strongest, independent sales networks for equipment targeted at the agriculture, forestry and construction industries. Both companies intend to join their efforts to promote Kramer material handling equipment and market them via the network of John Deere independent dealerships.
The alliance is subject to approval from the relevant anti-trust authorities.
About John Deere
Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at www.JohnDeere.com.
Kramer-Werke GmbH was founded in 1925 by brothers Anton, Hans and Karl Kramer. Originally based in the German town of Gutmadingen, the company started out making compact tractors for the agricultural sector. It soon grew into one of the market’s leading tractor manufacturers, and has already sold 100,000 machines to customers in the agricultural market. In 1987, Kramer successfully expanded into the construction sector with the launch of its first all-wheel drive wheel loader, establishing a leading market position that it holds to this day. In 2000, Kramer-Werke was acquired by Neuson Baumaschinen GmbH. In 2007, it became part of the Wacker Neuson Group following the merger of the then Wacker Construction Equipment AG and Neuson Kramer Baumaschinen AG. As a medium-sized manufacturing company, Kramer-Werke GmbH attaches huge importance to in-house research and development. With its dedicated agricultural line, the company offers sales partners and customers an attractive and extensive range of wheel loaders and telescopic handlers tailored to the needs of this segment. Kramer machines are a by-word for excellence in maneuverability, off-road performance and safety.
About Wacker Neuson Group
The Wacker Neuson Group is an international family of companies and a leading manufacturer of light and compact equipment with over 50 affiliates and 140 sales and service stations. The Group offers its customers a broad portfolio of products, a wide range of services and an efficient spare parts service. The product brands Wacker Neuson, Kramer and Weidemann belong to the Wacker Neuson Group. Wacker Neuson is the partner of choice among professional users in construction, gardening, landscaping and agriculture, as well as among municipal bodies and companies in industries such as recycling, energy and rail transport. In 2016, the Group achieved revenue of EUR 1.36 billion, employing around 4,800 people worldwide. www.wackerneusongroup.com
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Wacker Neuson SE
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